Blog

Marghaid Howie

I'm passionate about seeing things from the audiences’ perspective in all elements of communications: content marketing, internal communications, social media, email marketing - none of it works if you're not thinking about your audience's needs.

That also means considering the impact of our communications, which is why I'm learning everything I can about DEI, and I regularly speak at industry events on DEI in internal communications.

Open Source
As I was reading this year's State of Open Source in Finance report, I reflected on my time working in financial services and the ongoing struggle they had adopting and contributing to open source. In this blog I look at the report's findings, how things have (and have not) changed in FS and how larger organisations can foster an open source culture.
How talks on AI at the CMO Inspired Summit made me re-evaluate a Marketing team's processes and objectives.